Build Loyalty Through Exceptional Customer
customer service training your staff
that will pay back handsomely in loyal customers
It costs significantly more to attract new customers than it does to retain
existing ones. As such, consistent, high-quality service should be a focal point of your business operations,
especially if you're a startup or a small business owner. Happy clients also become loyal customers, as well
as invaluable spokespeople when it comes to spreading good word-of-mouth news about your business. Consider an
investment in service training to be an investment in your business.
|In the world where every business has to compete for
success in their niche,
as a small business owner you will gain an edge over your competition
by investing into quality customer service training, to build your loyal clients
(Photo by Pixabay)
Why Customer Service Is Important
Competition for customers is tight, and as such, it's important for small business
owners to carve out a niche and attract and keep every client that comes through the doors. This helps you stay
profitable and can lead to opportunities to expand operations.
Consumers have many choices, and by providing exceptional levels of service, you set yourself apart from the crowd.
This is especially important in the day and age of online reviews
where a positive or negative comment can make or break a business.
Hiring and Training Well
High-quality service starts with the people who are the face of your business —
your frontline employees. According to Replicon, when hiring staff members, look for personable people who have
good communication skills and are comfortable interacting with others. Once you have them on board, make customer
service training a priority. Consider using role-playing exercises to help your employees recognize how you want
consumers to be treated in different scenarios. Also, empower your
employees to make decisions (like customer concessions) on their own, as appropriate.
Say Thank You
According to Inc., it’s important to let your customers know they’re
appreciated. Try to
learn the preferences and names of regular clients, and thank them for referrals by giving them a little
like a small freebie, discount coupon, or other incentives. Develop a mailing list and send out regular updates,
and go the extra mile on holidays and special occasions to let them know that you care. If you offer a new
product or special, let existing customers have a sneak peek. Anything you can do to go above and beyond can
help with business retention and customer loyalty.
Survey Your Customers
One of the best ways to find out what your customers like and dislike about your
business is to ask them. Hiring freelance survey services allows you to reach out in a business-like way and get honest and useful feedback about
what you're doing well and what you need to improve. Even the act of conducting a survey lets customers know
that you value their opinions. Of course, to take proactive steps to solve problems in the event of negative feedback. Once fixed, convey the changes to
your customers to show them you’re responsive.
Providing exceptional client care doesn’t cost much, and it can give your business
a leg up on the competition. The Home Based Business Infonet
Center provides advice on all aspects of small business
operations, including customer service. Visit the site often for more resources like this article that truly
benefit your business.