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Build Loyalty Through Exceptional Customer Care

Invest in customer service training your staff
that will pay back handsomely in loyal customers

It costs significantly more to attract new customers than it does to retain existing ones. As such, consistent, high-quality service should be a focal point of your business operations, especially if you're a startup or a small business owner. Happy clients also become loyal customers, as well as invaluable spokespeople when it comes to spreading good word-of-mouth news about your business. Consider an investment in service training to be an investment in your business.

Call center personnel
In the world where every business has to compete for success in their niche,
as a small business owner you will gain an edge over your competition
by investing into quality customer service training, to build your loyal clients base.
(Photo by Pixabay)

Why Customer Service Is Important

Competition for customers is tight, and as such, it's important for small business owners to carve out a niche and attract and keep every client that comes through the doors. This helps you stay profitable and can lead to opportunities to expand operations. Consumers have many choices, and by providing exceptional levels of service, you set yourself apart from the crowd. This is especially important in the day and age of online reviews where a positive or negative comment can make or break a business.

Hiring and Training Well

High-quality service starts with the people who are the face of your business — your frontline employees. According to Replicon, when hiring staff members, look for personable people who have good communication skills and are comfortable interacting with others. Once you have them on board, make customer service training a priority. Consider using role-playing exercises to help your employees recognize how you want consumers to be treated in different scenarios. Also, empower your employees to make decisions (like customer concessions) on their own, as appropriate.

Say Thank You

According to Inc., it’s important to let your customers know they’re appreciated. Try to learn the preferences and names of regular clients, and thank them for referrals by giving them a little something extra, like a small freebie, discount coupon, or other incentives. Develop a mailing list and send out regular updates, and go the extra mile on holidays and special occasions to let them know that you care. If you offer a new product or special, let existing customers have a sneak peek. Anything you can do to go above and beyond can help with business retention and customer loyalty.

Survey Your Customers

One of the best ways to find out what your customers like and dislike about your business is to ask them. Hiring freelance survey services allows you to reach out in a business-like way and get honest and useful feedback about what you're doing well and what you need to improve. Even the act of conducting a survey lets customers know that you value their opinions. Of course, to take proactive steps to solve problems in the event of negative feedback. Once fixed, convey the changes to your customers to show them you’re responsive.

Providing exceptional client care doesn’t cost much, and it can give your business a leg up on the competition. The Home Based Business Infonet Center provides advice on all aspects of small business operations, including customer service. Visit the site often for more resources like this article that truly benefit your business.

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