Understanding The Art of
Today's sales and marketing people face a serious task in making a product saleable and reaching their sales
goals. The average individual of the 21st century has been exposed to an avalanche of advertising materials, sale
pitches and various marketing strategies. As a result, today's "average client" has learned every selling trick in
the book, so to speak, having been exposed to a variety of selling techniques.
| Selling Advice and
for Crafting an Effective Sale Pitch
In sales, delivering information in the hope of selling a service or product,
is called sale pitch. These days things are different and salespeople treat the 'pitch' process in
a different manner. Potential clients have learned that a pitch always come with a
Selling so Hard, to Get More Sales
When it comes to making more sales, being pushy can be annoying and
counterproductive. Instead of focusing hard on making sales, try focusing on what your client's
needs are. This will build a good long-term relationship and a solid reputation with your
So, what does work in selling? What makes a product saleable? How can you influence a person? There are three
factors that can influence a person in an effective way. Those are: imagination, language, and perception
» Imagination - We process information via associations
with our previous experiences. When a person thinks of orange juice, he or she imagines drinking it with delight
and pleasure. Advertising slogans activate imagination.
» Language - One has to work out the right wording or
advertising slogan to create this association in his or her mind, to make them buy the product - in this case
orange juice. Slogan uses language to create verbal instructions that will activate the senses.
» Perception systems - A human has five senses: touch,
sound, smell, sight, and taste. If you can come up with an advertising slogan to activate all these perception
systems, your selling campaign will be more likely to succeed.
|Generating good sales is influenced by three important factors: imagination,
perception systems. (Image by Pixabay.com)
Every person has a dominating perception channel or sense that transmits the biggest amount of information into
the brain. If you will be lucky enough to figure out what it is, use it and concentrate on its activation.
In dealing with your client, concentrate on your product's benefits. Client does not buy
product, but the benefits he gets from owning and using that product.
Finally, figure out your client's needs. Observe how he or she reacts to certain aspects of
your product presentation - when he's delighted and when he's dissatisfied with something. This is your key to
understanding his or her needs.