How to Grow Your Freelance Business
guide to running a successful freelance business
Freelancing can be quite challenging and that’s a fact. It is also amazing for
quite a lot of reasons, such as flexibility, control, freedom to move and arrange your own schedule, and many more.
If you want to grow your freelance business,
there are a lot of things to be prepared for.
One of the most common mistakes numerous freelancers make is the fact that they
will often rely solely on big corporations, and those can cut them off at any time. There are other problems
freelancers face once they start thinking about expanding their businesses but luckily, there are a lot of options
|Being a freelancer can be challenging at times, but
the more you learn about it,
the better you will understand what freelancing involves and how
a successful freelance business from your home.
This short guide should help you understand what you need to do if you are
planning to grow your freelance business successfully. Do not be one of those entrepreneurs who blame the economy
for everything, try to think outside the box, and build a recognizable and strong business by acquiring as much as knowledge as
Focus on Digital Marketing
If you are simply waiting for people to find you on UpWork, or you are thinking that someone will just
stumble across your profile during a LinkedIn search, you will soon find out that
you are not a freelancer, rather an unemployed individual. What you should do as soon as you start
freelancing is spread the
word about your services.
Use your friends to help you with the word-of-mouth referrals, focus on social
media and be active. Try blogging and do not feel embarrassed for promoting yourself. There is nothing wrong with it. Make business cards and brochures to add a
personal touch, try to be creative, and think about your focus group. Do not be afraid to invest in marketing, as
it will most definitely pay off in the long run. With a proper marketing strategy, your freelancing business can
grow significantly, so do your homework and think about what you want to achieve.
|Social media offers almost unlimited opportunities for
marketing your business, as
well as meeting new clients, other freelancers and
nurturing business relationships.
Build a Team of Freelancers
Freelancing can sometimes be lonely and yet the freelancing community is growing
bigger by the day. Other than looking for projects, try connecting with other freelancers as well. Attend conferences and events, check out meetings and gatherings and learn
about the freelancing network in your area.
Connecting with other freelancers can actually be a great business opportunity as
well. Having various freelancers from different areas of expertise close to you can mean a lot, especially if you
are tackling a serious and complex project. This will help you expand the spectrum of services you provide and
shorten the time of production. Do not be afraid of hiring other freelancers to help you out with larger projects,
as it both helps you expand your business and make strong professional connections.
Nurture a Good Relationship With Clients
Your business is as strong as your client base is. Think about how you can
increase your income, and do not be afraid of investing in the expanse of your client base. Focus on advertising, public relations, even buying leads and sales training can help you a
lot. All of these skills should help you find new clients and expand your business.
However, do not forget about the customers and clients you already have. They are
the ones who helped you build your business in the first place and if you are not taking care of their needs, you
will lose them. This does not only mean you would lose income, but it means your new clients will have a hard time
trusting you. Treat your
old clients like gold, and the new ones will keep coming.
|Good planning is an essential process for your
freelancing business success
and your business growth and expansion.
Plan for Expansion
We have already talked about where inaction gets you. That is why you need to be
prepared for whatever comes your way. If you want to expand and grow, you must have the right mindset. You will
have to get new accessories for your home office and possibly coworkers to work with you remotely.
It is wise to turn your home office into something more professional-looking by
installing some whiteboards, displaying a portfolio of your work on a cool stand, or getting some stands for your
phone or iPad for putting your work on a slideshow to achieve maximum effect (DisplayMe has got you
covered). Be organized and start planning ahead. Put your ideas on paper and try to make them into a structured
plan. Think about the projects you would like to work on and about who would you like to work with.
Expanding a business is hard, even more so when you are working as an individual
freelancer. It is a challenging task to complete, but it is not impossible. With some careful organization,
planning and an open attitude, any freelancer can grow their own network and develop more than a sustainable
business. Do not waste your time worrying about what could go wrong, but focus on all the things you can do right
to grow your freelance business.
Tony Solomon is a former LA-based translator turned writer. Currently, he is one of the senior editors
at MediaGurus. Tony is well-versed in doing heavy research while striving to write high-quality content for the
web. If you want to stay updated with Tony's latest posts, follow him on Twitter.