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Top 6 Summer Business Promotional Items

Gift items and products to use
for your business promotion in summer time

With summer fast approaching, it’s a good idea to start thinking about some new promotional items that will sweep your customers of their feet. When trying to think of items like this, you should aim at choosing something that’s appropriate for hot weather but also serves a meaningful purpose.

There’s no need to despair, even if you cannot come up with any ideas. We’ve singled out 6 summer promotional items which might just be what you’re looking for, to compliment your business marketing efforts.

A businessman in hotel room, talking on the phone
In addition to promoting your business via business meetings and overseas trips,
which can be rather time consuming and expensive,
there are other, cheaper ways to promote your business.

Beach Towels

Beach towels are something you can never go wrong with. The good thing about promotional beach towels is that not only will they make your customers think of your brand, but they will let other fellow swimmers around them notice it as well. Everyone loves getting promotional beach towels, as that means they don’t have to go out and buy extra beach towels themselves. Just make sure you get some quality towels and that there is a large logo of your company all over them, for recognition.

Promotional USB stick
An attractively designed USB stick with your business logo can be sold
or  made available
as a gift item to promote your business.


Take a look at any beach and you are going to find very few people not wearing sunglasses. They are an absolute must during the beach season and this makes them a perfect option for promoting your brand. There’s no person out there who doesn’t like the idea of getting a pair of branded shades for free. Just think how many people will be able to notice your brand if some of your customers post pictures of themselves wearing your promotional sunglasses.

Promotional wrist watches
Times are changing and promotional watches might not be as popular,
but that will depend
on your target market audience.

Mini Fans

With summer approaching, there are also going to be many big events like music festivals, and staying cool in big crowds can be quite a challenge. That is why mini fans might just be the right solution when it comes to your promotional items for this summer. They’re quite small and portable, which means your customers will be able to carry them everywhere. Every time they start using one of your branded mini fans, your customers will advertise the logo of your company.

An unusually shaped USB stick
Modern design electronic items with lively colours and unusual shapes
can be a clever way to promote your business.

Selfie Sticks

Selfie sticks are becoming a real trend and there’s nothing that people like to capture more than the moments they spend on the beach. Regardless of what your target audience is, a selfie stick with the logo of your company might be just the right promotional item for you. Your customers might also take your branded selfie sticks with them when traveling which means your company will be advertised in the most popular travel destinations.

Selfie stick with a smart phone
With Instagram and other social networks,
taking photos and selfies is ever more popular.


Backpacks are one of the most universal promotional items you can come up with. Everybody uses them, which makes them a perfect item to promote your brand on. During the summer, your customers are going to need something to carry their beach accessories in. The better the quality of your backpacks, the more people are going to use them, which only means more marketing for your company. So, it really makes sense to invest in non woven bags your customers are going to adore.

Promotional ink pens
Promotional writing pens have long been a staple of business promotion, offering
and a wide range of design possibilities, from low to high end markets.

Luggage Tags

Not every airline is going to provide your customers with tags to put on their luggage while traveling. Even if they do get luggage tags, a lot of people like to have a backup one in their bags. This makes luggage tags another great promotional item you can prepare for your customers. With luggage tags being quite inexpensive, you will not have to spend much money in order for your brand to be spotted on every airport.

Promotional USB travel stick
The internet provides a rich opportunity for promotional products with your logo on it,
such as popular USB travel sticks that can be extremely useful and practical.

Promotional marketing is all about providing your customers with items they will have some use for. That is why you should consider all of the above mentioned ideas for promotional products. Just make sure every item you prepare for your customers is top quality, so they will be able to use it for a long time.

All above images courtesy of Creative Commons and Pixabay

Diana Smith

Author bio:

Diana Smith is a full time mom of two beautiful girls and a passionate writer. In her free time she enjoys writing about a variety of home and small business subjects, including marketing and promotion.

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