Foods made to look like homemade meal
As mentioned in some recent press releases, companies are even canning their regular mould designs, let it be cookies or pizzas. New cookie-cutter shapes are used for a rather natural look of the food including ruffled edges. One of the most recent examples of this latest strategy is in the Domino’s kitchen, where the workers no longer need to worry about a perfect rectangular shape of the dough. The company is planning to present a rather rustic look to their customers. Somewhat same can be explained about the Kraft Foods to devise a process for an uneven shape of their turkey so that it may look like leftovers left from a homemade meal.
McDonalds is using a similar approach with its Egg White Delight McMuffin prepared with a loose shape of the egg white used in it. The main goal behind these strategies is to prepare processed food that looks similar to the homemade eatables. This whole approach is the result of a changing consumer behavior. The American consumers are fond of processed food, yet they avoid anything that looks overly processed. On the contrary, deals that look similar to homemade dishes are considered authentic and better in quality.
Striving for the natural look of food products
In the past five years, the North American packaged food industry has grown up to $392.5 billion (14% increase) including $225.6 billion business from the fast-food industry making it 13% altogether. The experts are considering it an an essential adapting for the steady growth of the food industry. The companies have started using different ingredients to ensure the natural look of the food products. In some cases, companies stick to simple tweaks for achieving a natural look of their food including the texture and end-product look of the food.
Most of the food experts agree upon the importance of the appearance of the food and its preference. However, these companies are simply looking to confuse the user with a wholesome feeling about natural and processed food. These slight changes can certainly trigger a better sales figures in the market. One of the consumers preferred a lunch meat product because of the loose packing of the slices and mainly because of its authentic look. One of the biggest changes is in the famous square hamburger patty from Wendy’s and this change is to give it a rather natural look. This change was to get rid of the processed food look of their products.
Kraft foods has invested a lot of time and money in achieving a natural look for their food products. Their goal was to prepare a turkey slice that looked more like a homemade product with ragged corners as in case of a turkey prepared at home. However, this complete process took nearly two years and their every packet is different in its shape.
HillsShire Brands Co.
The same story goes with the HillsShire Brands Co., which is known for its luchmeats, sausages, and hot dogs. The company feels that most of the people prefer food that looks more natural and authentic. The company worked for a lunch meat, which was moister rather than wet, and possessed a grainier texture compared to the regular processed turkey. A series of changes helped the company in achieving the desirable changes. There is a huge discussion about the right meaning of the term natural in the food processing industry and it may differ from individual-to-individual.
With this race going along nicely among different food manufacturers, the consumers can expect natural looking food products in the future. At present, the main goal is to achieve a natural look for the product even if they have to use natural calamel color for the purpose. Let us wait for these natural-looking products and the response from the target audience.
Updated on 10. February 2020
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