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How Technology Is Impacting Event Marketing

4 ways to utilize event marketing technology

In recent years, most businesses have done the majority of their marketing online, but 2018 will see an increase in word of mouth marketing – especially through event marketing. This is because event marketing is a great way to promote and grow your business, especially if you have a small business – and there are currently over 27 million small businesses in the US, so there are lots of companies who will be hosting marketing events.

A growing number of companies host marketing events
Today's event marketing technology can help you to promote and grow your business,
to a growing audience of potential clients and even business partners.

Face to Face Communication

Another benefit of event marketing is that face to face communication is often more useful than an online chat – but don’t think that modern marketing events are without technology. Technology has already started to transform the face of event marketing in the US (after all, the US has the most advanced IT software in the world), and it is likely that these changes will become mainstream in 2018.

Event Management Software

Today many businesses use event management software to help with the admin side of their event. Some software systems can take care of promotion, ticketing and employee management, which saves time and money, making it much easier for businesses to host events.

Real Time Intelligence

Real Time Intelligence is a big trend for 2018, especially for event marketing. This is because companies can use real time intelligence to monitor their events, making it easy to find out when the venue is at full capacity. Real Time Intelligence can also be used to issue tickets until a certain point, or you could use it online before the event to see how many people are checking out the web page for your event.

Wearables

Wearable technology is a big part of the world nowadays; maybe you even already own wearable technology, such as a smart watch. Wearables are perfect for event marketing as event attendees will be able to gain entry to the event by showing their wrist. This means that tickets can easily be bought online without a printer, and it also helps to reduce paper waste.

Technology has been changing the way that businesses work for many years now, so it is no surprise that now technology is transforming event marketing. These three trends will be very popular in 2018, so expect to see lots of small businesses using event management software, RTI and wearables.

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